Overview of dementia
Whats brain health got to do with it?
Person centred dementia care- IN PROGRESS

An Apple-ly experiment Part 2

This is the correct Apple logo- did you guess correctly?


The Apple logo is a really simple design and is often referred to as the most recognisable logo in the world.  A study from the University of California wanted to see how well students would recall the logo. Surprisingly only 1 participant out of 85 correctly recalled the logo (through drawings) and fewer than half correctly identified the logo.

Given the number of exposures people have to the Apple logo, their phones, iPad, and through advertisements, one might expect good memory for the shape and other details associated with the logo- why is this case?